Concise: Keep your headlines (subject) under 70 characters and ad copy (body) under 250 characters to avoid truncation (the ‘see more…’).

We’ve created a free ad copy template to help organize your thoughts and get you started.Ī sampling of some of the ads we’ve created for our clients. Each post needs a subject, ad copy (body), creative (image or video), and a link out to your landing page or a lead gen form for each ad you want to create. Whatever your goal is you’ll want to follow these steps in order to set up your Sponsored Content posts. While crafting your LinkedIn advertising campaign in campaign manager, focus on the value it will bring your end-users to achieve a high click-through rate, increase brand awareness, and generate leads to maximize your ROI. What is Sponsored Content? Native ads in the LinkedIn feed that allow you to target professionals with images, videos, and carousels fitting seamlessly into the LinkedIn feed. Creating Sponsored Content on LinkedInĮvery social media platform has its form of Sponsored Content (Facebook ads calls it ‘Sponsored Posts’ for instance). If done correctly, what you are promoting won’t even feel like an ad.

Why does this matter? Instead of seeing those pesky, traditional banner ads, people will instead see what you are promoting directly within their feed. Why? Your promoted content will flow organically (“native” in marketing speak) within the LinkedIn feed. Sponsored Content is the best way to capture your audience’s attention on LinkedIn.

Linkedin in mail ads